With the new exclusions, we can exclude people who’s “current company” is Linkedin. I threw this in here because this can be really valuable to more complex searches.įor example, when we target people who mention “Linkedin Sales Navigator”, we inevitably get a lot of prospects who work at Linkedin, which is not who we’re after. ExclusionsĪ new feature from Linkedin allows users to exclude particular things from keywords. Our messaging connects with this need, and the results are amazing. This finds amazing contacts who deal with lead generation at their companies. The keyword search field allows me to look for specific words or phrases within a profile that may relate to my solution.įor Wiza, I use keyword search to find people who mention “Linkedin Lead Generation” in their titles. Keywords have led to me amazing pools of leads by allowing me to get ultra-targeted. That said, I’ll show you how you can take full advantage of Sales Navigator keyword search. What’s interesting, I find that most people use the basic keywords such as title, industry, and so on, without making the full potential out of keywords. These are my recommended advanced search features for using Sales Navigator. LinkedIn Sales Navigator Advanced Search: Recommended Features Thankfully, Sales Navigator’s advanced search makes it even easier to use most of these booleans by including a ton of advanced filters on the left hand side for you to choose from. To find managers for marketing and social media teams, you can run “marketing” OR “social media” AND “manager”. Examples of boolean searches for Sales Navigator include: The key to getting the most out of LinkedIn Sales Navigator advanced search is using boolean operators.Ī boolean operator works as a ‘code’, telling the search engine what to include, what to exclude and what to focus on. You can build relationships based on these similarities. Secondly, you can also see which leads share something in common with you by using the “Share experiences with you” filter. After you do it, you’ll see the list of leads with similar job titles and roles. Firstly, you can discover similar prospects by clicking on a drop-down button on a lead interested in and selecting the “View similar” option. More specifically, yYou can use LinkedIn Sales Navigator search filters to search for similar companies in a couple of ways. You can use LinkedIn Sales Navigator advanced search option to your advantage. Let’s say you found several companies that fit your criteria just perfectly. Think about it and make sure you’re using this filter in your searches.Įven if you are reaching out to companies of all shapes and sizes, break down your lead lists into specific company sizes so that you can tailor your outreach. It’s rare that a product will be sold to both. Do you sell to startups or enterprise clients? Headcount can often be overlooked, but the size of the company is critical for most products. Would a Vice President buy your product? Or is it typically purchased by a Coordinator?ĭetermine who the decision-makers are and target accordingly. Think about what the job title would be of someone that would buy your product.Īlso, remember that you want to touch on the seniority of the person as well. If your product or service can be sold anywhere, think about which countries are more likely to buy and what language they speak.Įven if you can reach out to any market, consider targeting specific geographical areas to make outreach more customized. Where do you sell your product? Which market are you focused on? If not, here are the most important 3 filters to make sure you’re targeting the right leads on LinkedIn Sales Navigator. If you already know who you want to target, skip on to the next section. The first step is going to be to hammer down who we’re targeting. Today I wanted to show you a few tips and tricks to craft amazing searches that result in sales ( and how to export these searches into complete, validated lead lists). By using the LinkedIn Sales Navigator advanced search, you can quickly target the leads you want. But finding great leads on Sales Nav can take time. The bad news is that most people aren’t using Sales Navigator to its full potential. More than that, the ‘search and save’ feature on Sales Navigator means the platform can be a great way to target qualified leads for your business. With over 500 million users, nearly anyone you’ll need to do business with will be on there. The LinkedIn Sales Navigator advanced search is an amazing tool for finding leads within your target audience.
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